February 27, 2024

Writing A Google Web Analytics Report Summary With AI

Try out the website traffic report template and turn updates from Google into concise and actionable reports in minutes!

Analyzing monthly metrics for website traffic is crucial if you want to attract more users and visitors to your product.

Every month, Google shares a Google Analytics web traffic summary insights on your website performance. Think of impressions, clicks, where visits are coming from, and more. AI enables you to quickly understand this information and turn it into a summary that can be used as research for future website tasks.

Throughout this article, we explain how you can turn the information in the monthly website visits from Google Analytics into actionable and concise summaries. All in just minutes of work. Want to see it in action? Just follow the walkthrough below.

Step 1: Forward Google updates to your Bash email

Copy the email address associated with your Bash account to receive Google Reports in Bash. You can find the address by going to “Feeds” and clicking on “Copy email”.

Once you have your Bash email address you can either set automatic forwarding or manually forward Google Analytics updates to your Bash inbox.

Access your Bash email address by going to "feeds" and clicking on "copy email"

Step 2: Turn the Google Report into a summary & fine-tune

Forwarded emails appear in the work feed under the section named “Email”. Select the Google Analytics email that you just forwarded to yourself and click on the dropdown in the top right corner of your view. Instead of a suggested template, select "other".

From the template gallery, select the "Summary" template. You can personalize the output by tone, audience, persona, and language. There is also an additional input box where you can further customize the prompt associated with the template.

Once the summary has been generated you can fine-tune your content with the in-app editor. Add more insights or make changes by using the “/” command. Bash generates new insights or makes changes based on your prompt commands. 

Step 3: Create a topic and share

Once you’re happy with your Google web analytics report you can copy over the information into a topic to share it with the team alongside the source. If people have questions, they can ask the AI in the bottom right corner of the view. 

To create a new topic, go to the top of the view and write a title for your topic.

Google Web Analytics Report Summary generated with Bash

Below we’ve added a summary of a Google report generated for a project management tool named Rock. The output was generated following the 4 steps previously shared. You can also view the content in Bash to ask questions or copy over the source. 

General Overview

The communication from the Google Search Console Team outlines the search performance of for June. Addressed to Nicolaas Miguel Spijker from the Growth & Communities team at, it sheds light on various performance metrics such as clicks, impressions, and page performances.

This summary provides insights into the website’s visibility and audience interaction on Google Search, offering a foundation for future optimization strategies.

Main Points & Supporting Evidence

  • Clicks & Impressions: The site garnered 3.29K clicks and 280K impressions, indicating substantial visibility and user engagement on the web.
  • Page Achievements: An achievement of note is the 44 pages that received their first impressions, showcasing the visibility of new content. "" emerged as a top performer with a significant increase of 267 clicks.
  • Top Queries & Countries: Traffic was largely driven by queries such as "rock download" and "rock app". India, the United States, and the Philippines were the top traffic-contributing countries.
  • Device Breakdown: A dominance of desktop usage with 2.71K clicks was observed, followed by mobile and tablet, suggesting a desktop-centric user base.
  • Search Types: Web searches were predominant, far outweighing image and video searches in driving clicks to the site.

Learn About Your Audience

  • Desktop usage prevails amongst the audience, hinting at the need for desktop optimization of the website.
  • The geographical traffic data points to India, the United States, and the Philippines as key markets, suggesting targeted strategies for these regions could be beneficial.

This summary underscores the importance of understanding and leveraging site performance data to foster growth and optimize user experience on Google Search.

The summary generated by Bash shows a concise view of traffic shared by Google Analytics. View the topic in Bash to ask questions and view the original source content. 

Why you should generate Google web analytics report summaries with Bash

There are multiple advantages to using Bash as your AI helper when it comes to reporting web traffic from Google Analytics. 

We’ve listed 3 top reasons why your team should generate Google web analytics report summaries for monthly updates: 

  • Data-driven decision making: A Google Web Analytics report provides concrete data on various aspects of your website's performance. Analytics and reporting should support your decision-making processes to ensure that strategies are based on actual user behavior and real results rather than assumptions.
  • Identifying trends and patterns: Regular SEO analytics and reporting help with identifying long-term trends and patterns in web traffic and user behavior. Spotting these trends is crucial when planning future strategies. 
  • Content is easily digestible by third parties: You can easily share a topic or copy its contents and share information in a concise email or message. Team members and relevant stakeholders can have an analytics overview without being overwhelmed by too much information. 

Try out the website traffic report template and turn updates from Google into concise and actionable reports in minutes!

Turn Google reports into summaries in seconds with Bash

✓ Forward emails directly into Bash
✓ Ask AI questions about the data
✓ Apply the summary template
Use Summary Template