Hi there fellow product and marketing enthusiasts!

Welcome to a new edition of the weekly Bash, covering AI in marketing and product.

This week we’re sharing a new AI workflow, Search Engine Land as a source in the Work Feed, and the latest podcasts in product, marketing, and AI!

Let’s get into it!

✨ Workflow highlight: Write Google traffic summaries for your website with AI

Analyzing monthly metrics for website traffic is crucial if you want to get more eyes on your product or service.

Bash enables you to turn emails from Google into summaries in 3 simple steps:

• Step 1: Forward Google updates to your Bash email
• Step 2: Turn the Google Report into a summary with an expert template
• Step 3: Create a topic and share

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We would love to hear more about your experience so far and what we can do to improve Bash for you.

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Feed highlight: Search Engine Land

Search Engine Land is a leading digital publication that focuses on the search marketing industry. The site is dedicated to providing the latest news, insights, and guides on topics such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and platforms like Google, Amazon, Apple, and social media channels.

Here’s how adding new CMI updates to the work feed makes you a better marketer:

• Keep up with Google algorithm updates: Stay up to date with the latest updates in search algorithms to ensure that your SEO and SEM strategies stay effective.
• Be the first to implement new SEO strategies: Go from insight to implementation faster by turning practical guides and articles on best practices for SEO and SEM into action plans.

Check out 20+ other resources that can be added to the feed

Podcast bites: The Latest Marketing, AI & Product Stories 🎙️

• Influencer marketing trends to pay attention to: Achieve a more genuine connection with their target demographics by investing in heartfelt relationships with influencers who genuinely resonate with your brand. Learn more
• Ecommerce trends for 2024 and beyond: The brands of tomorrow must refine their narratives, embrace new technologies, and be willing to test new channels and take risks to achieve enduring success. Learn more
• Last week in AI: OpenAI's Sora, Gemini 1.5, BioMistral, V-JEPA, AI Task Force, Fun! Learn more

Nuggets for thought 💭

• Simplicity over complexity: Simplify your reports to ensure clarity. Overloading reports with too many metrics misdirects focus.
• Relevance is Key: Focus on metrics that are closely aligned with business objectives. Reporting on irrelevant data leads to confusion and misdirected efforts.
• Actionable Insights: Metrics should lead to actionable insights. If a metric doesn't help you make a decision or take action, it might not be worth reporting.

If you enjoyed this newsletter, feel free to share and forward! Follow Bash on Twitter and LinkedIn for daily updates and news.

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