Hi there fellow product and marketing enthusiasts!

Welcome to a new edition of the weekly Bash, covering AI in marketing and product.

This week we’re covering the use of AI in almost every app within your tool stack, an improved user interview process, a feed highlight, and the latest podcasts in product, marketing, and AI.

Let’s get into it!

✨ New: Work with content from 6000+ apps through Zapier in the work feed

Receive information from your most used sources in the Bash feed and analyze, ask questions, and apply 80+ templates to turn updates into something new. 

Here are a few things you can do with the integration:

• Summarize form submissions from Google Forms, Typeform, SurveyMonkey, and others. Turn form responses into emails or action plans with a dedicated template.
• Analyze performance reports from Ahrefs, Semrush, and Google Analytics in seconds and write summaries to share with the team or other stakeholders in seconds. 
• Work with the latest social media posts from your favorite creators and influencers across LinkedIn, Twitter, Facebook, and popular social media channels.

Adding a new Zap to Bash is easy: 

1. Copy the token from Bash by going to the feed and selecting Zapier
2. Go to Zapier.
3. Create a new Zap and pick any trigger you want.
4. Under actions, search for Bash and add it
5. Enter the token above to allow Zapier to post to Bash.
6. Select what Zapier should post to Bash.

Try it out! Add a Zap to Bash

Workflow highlight: Turn user interviews into user insights in seconds

User interviews delve into the user's personal experiences and challenges with a product or service. Engaging in one-on-one conversations helps uncover specific pain points and needs.

If you’re not interviewing customers or users you should consider doing so. Here’s why:

• Better targeted marketing messaging: Learning more about your users helps you craft messaging that converts. Adapt go-to-market and growth strategies with user feedback and to target new users more effectively. 
• Guide product development: The insights gained from user interviews can inform the design and development process. Build features users want, not those you think they want.

Turning your user interviews into actionable insights can be done in seconds with Bash. Check out our dedicated topic that walks you through the complete process. 

Try it out! Improve your user interviewing process

Feed highlight: Hubspot blog

HubSpot's blog is a valuable resource for marketers who want to stay informed on market dynamics. 

Use Bash to get the most out of the HubSpot blog, here is how: 

• Understand new information: Generate summaries for recently released articles and quickly digest insights.
• Set up action plans: Turn how-to guides and case studies into action plans that can be incorporated into your own teams’ day-to-day activities.
• Write expert content: Turn HubSpot insights into blog articles, social posts, or newsletter content and share expert, high-quality information with your audience or customer base.

Podcast bites: The Latest Marketing, AI & Product Stories 🎙️

• 7 Deadly Sins of Websites: Common pitfalls to avoid and the strategic adjustments necessary to captivate and convert your target audience. Learn more. 
• Customer is King: Some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. They’ve got some juicy things to say about customer retention…  Learn more
• Last week in AI: Taylor Swift Deepfakes, ChatGPT features, Meta-Prompting, two new US bills. Learn more

Nuggets for thought 💭

• Innovation lies in the unexpected: Customer interviews can reveal the gap between what customers claim they want and what they truly need.
• Stories reveal motivations: Customers’ stories and anecdotes provide deeper insight into their behaviors and decisions than direct responses.
• Discomfort as a discovery tool: Pursuing uncomfortable questions and accepting critical feedback in customer interviews challenges assumptions.

If you enjoyed this newsletter, feel free to share and forward! Follow Bash on Twitter and LinkedIn for daily updates and news. 

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